Pantone�s Color of the Year for 2018 is a vivid purple named �Ultra Violet�, a shade that is already making waves in fashion, beauty, home decor, design, and advertising. Long a favorite of both boys and girls everywhere, millennials and their buying power have influenced this selection, seeing a return of a color that they adored as kids, and a deeper take on the rose pink that has been so predominant in the last few years.
Prepare to see Ultra Violet everywhere from makeup shades, to fashion, to home decor and beyond, as this enticing shade becomes an Instagram favorite. Varying in intensity from pale washes to highly pigmented deeper tones, this flattering color transitions from season to season.
Less sweet that the pale rose pink that has become ubiquitous and synonymous with all things style-related, Ultra Violet is sophisticated and grown up, with more depth and intensity. The pastel tones of years past became identifiable with millennials by it�s popularity on Instagram and other social media platforms, but wasn�t the first choice of anyone who wouldn�t wear pastel shades, nor desired a pink-toned decor in their home or office.
Adding Ultra Violet to your makeup or wardrobe can be as easy as incorporating the color with eyeshadow or liner, a silk tank top, handbag or clutch, or wearing amethyst jewelry. The shade is one of my personal favorites for being flattering yet edgy at the same time. Something for everyone from girly-girls, to urban fashionistas.
XOXO Shelley
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